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24 June 2022

12:00 AM




​​Peter Hurley, Herbalife Nutrition’s General Manager for Australia and New Zealand Elected to Serve as Chairperson of Direct Selling Australia​

​​SYDNEY, Australia, 24 June 2022 – Herbalife Nutrition’s General Manager/Director for Australia and New Zealand, Peter Hurley, has been elected to serve as Chairperson of Direct Selling Australia (DSA), the organisation announced.  

​DSA has been the leading representative body for direct selling in Australian retail for more than 50 years, promoting a Code of Practice which reinforces high standards of consumer protection, professionalism and ethics. The association supports organisations that manufacture and distribute goods and services directly to consumers, and has some 60 member companies that collectively employ about 400,000 Australians.  

​Mr. Hurley was first elected to the DSA Board in 2020 and re-elected in 2021. “To be elected to the role of Chairperson of this industry body is an honour and an absolute privilege to work with the DSA directors, who all bring immense wisdom, strategic thinking and innovative insights to the association. Together, we will guide the DSA growth into the future,” said Hurley.  

​Mr. Hurley brings broad industry experience across pharmaceuticals, FMCG and direct selling to the role and is looking forward to collaborating with his peers on the Board.  

​Many DSA members are well known global and local brands and the association plays a crucial role in representing these companies that are increasingly taking their relationship and experiential strengths in traditional direct selling methods to an omni-channel retail presence.  

​“DSA is an incredibly strong industry body that plays a critical role in being the voice to widely communicate with state, territory and Federal governments and other industry organisations,” said Hurley.  

​As Chairperson, Mr. Hurley will be responsible for the ongoing governance of the organisation and will work with the Board towards its strategic objectives and goals.​ 

About Herbalife Nutrition Ltd.  

Herbalife Nutrition (NYSE: HLF) is a global nutrition company that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in 95 markets by entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company’s commitment to nourish people, communities and our planet, Herbalife Nutrition pledges to achieve 50 million positive impacts – tangible acts of good – by 2030, its 50th anniversary.

For more information, please visit  IAmHerbalifeNutrition.com

Media Enquiries: 

Peter Bayliss | 0486 037 039 | peterb@herbalife.com