January 01, 2022
Herbalife Launches Immunoturmeric to Strengthen Its Immune Health Product Offering
Premier global nutrition company, Herbalife today announced the launch of Immunoturmeric in the Asia Pacific region. The new product will further strengthen the company’s offering of nutritional supplements for maintaining a strong and healthy immune system.
Immunoturmeric is developed with the finest raw materials, cultivated by turmeric farmers in Central Java of Indonesia. The key ingredient used in the product, curcumin, is a compound found in the turmeric herb and has long been used for its antioxidant qualities, as well as its ability to regulate the immune function. To ensure the best quality and efficacy of the product, advanced nanotechnology has been applied in the manufacturing process of Immunoturmeric, to convert curcumin extracted from turmeric into nanoparticles for better solubility in the body. Immune health has been a key area of consumer concern since the outbreak of the pandemic.
Herbalife’s Asia Pacific Personal Habits Survey 2022, conducted with 5,500 consumers across the APAC region, revealed that close to a quarter of respondents experienced weaker immune systems during the pandemic. The survey also found that supporting general immunity is the top reason given by consumers who increased their usage of vitamins and supplements during the pandemic.
“While consumers are taking more nutritional supplements to improve their health and wellness, they are also becoming more discerning of product quality and effectiveness,” said Stephen Conchie, Regional President of Asia Pacific and China, Herbalife. “The launch of Immunoturmeric reflects our commitment to delivering the highest quality, science-backed nutrition products to meet the evolving demands of consumers today. From sourcing the finest ingredients to the adoption of state-of-the-art technology, we are guided by Seed to Feed – our quality control program that involves a comprehensive process to ensure the highest possible standards in product development and manufacturing.”
Formulated to maintain immune health and stamina, each capsule of Immunoturmeric consists of 336mg of curcuma domestica (curcuma longa) rhizomes in nano-sized particles. Using only natural ingredients, it contains no food coloring nor added flavoring.
Herbalife’s Immunoturmeric will be rolled out progressively in selected Asia Pacific markets, starting with Indonesia as the first market to debut the product.
About Herbalife Ltd.
Herbalife (NYSE: HLF) is a global company that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in 95 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company’s commitment to nourish people, communities and planet, Herbalife pledges to achieve 50 million positive impacts – tangible acts of good – by 2030, its 50th anniversary.
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