Herbalife Announces Collaboration with TATA WPL as Official Nutrition Partner

Herbalife, a global nutrition and wellness company, community and platform has officially announced its two years partnership with BCCI to sponsor the TATA Women’s Premier League (WPL) for the year 2025 and 2026. The strategic alliance is pivotal for Herbalife and underscores their vision to empower female athletes and contribute to the growth of women’s cricket in India.

Herbalife, as the 'Official Nutrition Partner' of TATA WPL, reaffirms its commitment to empowering women in sports and contributing to the development of athletics in India.  The brand, with a long-standing history of contributing to the world of sport is looking forward to its association with BCCI this time to contribute, inspire and invest in women’s cricket, fostering an inclusive sports realm.

Speaking on the collaboration, Mr. Ajay Khanna, Managing Director, Herbalife, said, “Cricket is a widely celebrated sport, and we are excited to join TATA WPL to encourage and empower the women players. We are determined to fuel the growth and redefine women’s cricket in the country. Our range of nutrition solutions will contribute to improving the players’ fitness and overall experience, and ensure to support the talented players in their journey to greatness”

Speaking on the partnership, Mr. Devajit Saikia, Honorary Secretary, BCCI "We are pleased to extend our partnership with Herbalife as the Official Nutrition Partner of the TATA Women’s Premier League. Herbalife has been a trusted ally in supporting Indian athletes with science-backed nutrition, and this continued collaboration reinforces our shared commitment to elevating women’s cricket. With TATA WPL growing as a premier platform for women’s sports, Herbalife’s expertise will be instrumental in enhancing player fitness and performance, further strengthening the league’s impact on the sporting landscape."

Herbalife sponsors over 150 athletes, teams, and leagues across the globe, supporting them with quality sports nutrition products at all stages of their training and competing. In India, Herbalife continues to support cricket and non-cricket athletes like Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, Mary Kom and Palak Kohli. Herbalife has supported major teams and sporting events, including the Official Nutrition Partnership with Team India for the Summer Olympics in 2016, 2021, and 2024, the Commonwealth Games in 2022, and Special Olympics Bharat in 2023.

Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

For more information, visit https://www.herbalife.com/en-in

Shivani Gupta
Email: shivanig@herbalife.com