Herbalife’s F1 Shake Mix Café Latte wins Product of the Year 2025

Herbalife, a premier health and wellness company, community and platform, recently received the Product of the Year 2025 – Best Product Innovation in the Health & Beauty Industry for its F1 Shake Mix Café Latte from SWA Media Group.

Launched in 2024, the F1 Shake Mix Café Latte quickly became a consumer favourite in Indonesia for its rich coffee flavour and balanced nutritional profile. The award celebrates Herbalife’s commitment to delivering high-quality, science-backed products that support healthier, active lifestyles.

The F1 Shake Mix Café Latte is a delicious, easy-to-make meal option that offers high protein with minimum 7 grams protein per serving, high in fibre, vitamins and minerals. It is suitable for coffee lovers seeking a nutritious meal option with their favourite flavour. The coffee flavour is made from mixed of natural coffee powder and cocoa powder.

Director & General Manager of Herbalife Indonesia, Oktrianto Wahyu Jatmiko, stated, "As consumers’ busy lifestyles continue to drive demand for convenience[1], protein shake have become a quick and easy way to help them maintain a balanced and healthy diet on a daily basis. Herbalife F1 Shake Mix Café Latte is a convenient, delicious and nutritious shake.”

“Made of soy protein isolate, this high-protein shake delivers benefits with essential nutrition to help you achieve your goals, such as an energy booster before workouts, or as a healthy breakfast option,” he further added.

According to SWA Media Group, the Product of the Year 2025 recognition is a testament to Herbalife’s continued innovation and dedication to creating products that meet the evolving health needs of Indonesian consumers.

Besides the F1 Shake Mix Café Latte, Herbalife currently offers five other flavours - French Vanilla, Dutch Chocolate, Wild Berry, Mint Chocolate, and Cookies' n Cream, all high-protein shakes, providing the same ideal balance of protein, fibre, vitamins, and minerals.

Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its Independent Distributors since 1980. The company offers science-backed products to consumers in more than 90 markets through entrepreneurial Distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

For more information, visit https://ir.herbalife.com/.