Herbalife launches Family Health Campaign to empower Indonesian families in embracing healthier living

Herbalife, a premier health and wellness company, proudly launched its latest initiative, the “Home Consumption" campaign to promote balanced nutrition and healthier living among Indonesian family members to support their lifestyle and health goals.

The “Home Consumption” campaign was launched at Herbalife Spectacular, the company’s annual kickoff event that offers high level training to all Members. Septo Soepriyatno, Director of Trade Business Development, Directorate General of Domestic Trade, Ministry of Trade Indonesia, in his virtual speech at the event applauded Herbalife Indonesia for its significant contribution to Indonesia's economic growth as the largest sales contributor in the direct selling industry in 2023.

Oktrianto Wahyu Jatmiko, Director & General Manager of Herbalife Indonesia, stated that the "Home Consumption" campaign reflects our understanding that the foundation of a healthy society begins with the habits and choices we cultivate within our homes. “We recognize the role that family, nutrition, and active living play in achieving personal and collective goals, and that true success begins where love, support, and care thrive - in the home," said Oktrianto.

Based on the Indonesian Health Survey (SKI) 2023 conducted by the Ministry of Health, the prevalence of overweight and obesity has reached 37.8%. Various causes of obesity stem from dietary patterns, such as insufficient protein intake, high consumption of sugary foods, instant meals, and fast food, particularly in the urban areas[1] making the role of families crucial in educating and providing balanced nutrition within homes.

The “Home Consumption" campaign underscores Herbalife’s mission to empower families by equipping them with the tools and education necessary to build lasting healthy habits. It features a series of programs such as nutrition and wellness workshops, community support through Nutrition Clubs, and quarterly community events designed to inspire active and healthy living across Indonesia.

Also present at the campaign launch was Dr. Luigi Gratton, Vice President of the Office of Health and Wellness Chair, Herbalife Nutrition Advisory Board, an expert in clinical nutrition and family medicine. Dr Gratton emphasized the crucial role families pay in fostering healthy habits at home, supported by the latest research on family nutrition.

"Building a family environment that supports healthy eating patterns is key to improving family health. This includes good communication, parental involvement, and consistent family meal habits. With an integrated approach, families can create healthy eating habits that benefit not only children but also all family members," said Dr. Luigi.

According to Oktrianto, the campaign is designed to meet the specific health priorities of different family members. “For moms and dads, the focus will be on general health, weight management, fitness, and beauty. For growing adults, in addition to weight management and fitness, we’ll emphasize improving their focus. Lastly, for grandparents, the priorities will be joint and bone health, cognitive brain health, and strengthening their immunity.”

"With the launch of the “Home Consumption” campaign, Herbalife is committed to helping communities create environment that support health and well-being through better eating habits and healthier lifestyles," concluded Oktrianto.

Herbalife Spectacular was held from February 7 to 9, 2025, at the Sentul International Convention Center (SICC) in Bogor Regency, West Java.

​Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its Independent Distributors since 1980. The company offers science-backed products to consumers in more than 90 markets through entrepreneurial Distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

For more information, visit https://ir.herbalife.com/