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Joe Miranda

Joe Miranda

Chief Digital and Technology Officer


As chief digital and technology officer for Herbalife, Joe Miranda is responsible for leading strategic initiatives that develop and deliver digital and technology capabilities for Herbalife Independent Distributors, customers and employees.

Prior to joining Herbalife in 2021 to lead the digital office, he held senior executive roles at various companies including Nielsen, GE Capital, Voya and Thomson Reuters, where he focused on digital transformation and global marketing strategy.

Mr. Miranda has a history of spearheading comprehensive enterprise transformations for Fortune 500 companies, demonstrating success in directing multimillion-dollar capital investment programs, navigating business and culture changes and leading teams through modernization initiatives.

He believes that understanding the human journey is key to any digital transformation. He takes a similar approach to leadership and enjoys team building and developing others in their careers.

Mr. Miranda graduated with a Bachelor of Arts in Mass Communications from Towson University.