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Elite Nutrition Principles Built For Real Life Wellness

The exact principles behind one of the most disciplined athletes alive and how you can apply them to yours.

Learn How To Fuel Like Ronaldo
Ronaldo's Routine

strawberry s7riker

Plus an electrolyte protocol every training day.
Treat hydration as a strategy, not a reaction.

KEY TAKEAWAY
A 2% drop in hydration reduces performance output by up to 20%. Fluid loss slows everything, whether you're training or in back-to-back meetings.
The Elite Fueling Framework

Prepare · Perform · Recover · Repeat

The same science-backed system used by Herbalife-sponsored athletes across soccer, basketball, running and beyond, adapted for your life.

People preparing nutrition Herbalife24® Prepare

Prepare

Carbs · Timing
Fuel Window 30-60 min before
Tip Focus on Simple Carbs

Prepare

Fuel For What's Ahead

Purpose: Start the day (or moment) with intention instead of reacting later.

⚡ What you can do:
  • Eat something within 60 minutes of starting your day
  • Aim for an average of 20g protein at breakfast
  • Drink a full glass of water before coffee
  • Choose simple carbs within the hour of movement
  • Choose complex carbs at least 2 hours before movement
  • Keep a "go-to" fuel option ready for busy mornings

Getting ready isn't about perfect meals — it's about not starting empty.

Athletes performing outdoors CR7 Drive

Perform

Hydration · Energy
Hydration / Hour ~500ml
Sip Fluids Every ~20 min

Perform

Sustain Energy In The Moment

Purpose: Avoid energy crashes and mental fog while life gets busy.

⚡ What you can do:
  • Sip water consistently instead of waiting until you're thirsty
  • Add electrolytes in hot/humid environments, with high sweat rates, or during exercise over 60 minutes
  • Add a mid-morning or mid-afternoon snack
  • Pause for 60 seconds to breathe and reset during long days
  • Fuel before you feel depleted
  • Use hunger, energy, and focus to guide what your body needs
  • Use caffeine strategically — support your energy during the day while protecting your sleep at night

Fuel helps you stay in it — whatever "it" looks like for you.

Athletes recovering Herbalife24® Rebuild

Recover

Rest · Fuel
Protein 20-30 g
Window 60-90 min

Recover

Rest To Come Back Stronger

Purpose: Support recovery from effort, stress or a long day.

⚡ What you can do:
  • Eat a protein and complex carb meal or snack within 1-2 hours of activity
  • Rehydrate at the end of the day, not just during it
  • Stretch or move lightly after sitting or training
  • Regular meals support recovery and performance
  • Aim for a consistent bedtime
  • Use small habits to manage stress (deep breathing, journaling, quiet time, sunlight)

Recovery isn't a luxury. It's how your body resets.

Active lifestyle Your Pro2col

Repeat

Consistency · Endurance
Sleep Goal 8-10 hrs
Fuel 3-4 hrs

Repeat

Build Habits That Last

Purpose: Shift from one-off choices to sustainable routines.

⚡ What you can do:
  • Pick one fueling habit to repeat daily this week
  • Keep your favorite fuel options visible and accessible
  • Plan tomorrow's fuel before the day gets busy
  • Focus on consistency over perfection
  • Celebrate showing up — not doing it "right"

Small choices, repeated, create big results.

Fuel Like Ronaldo

From Sports Science to
Daily Routine

A Partnership Built on Performance

Herbalife and Cristiano Ronaldo Bring Performance Nutrition to Everyday Routines with "Fuel Like Ronaldo" Campaign

Backed by more than 20 years of experience fueling elite athletes, Herbalife brings its proven performance nutrition expertise to wellness seekers worldwide

Herbalife (NYSE: HLF), a premier health and wellness company, community and platform, today announced the launch of its "Fuel Like Ronaldo" campaign, a global initiative that translates elite athlete nutrition and performance strategies into practical guidance for everyday wellness seekers.


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New content drops through July

From the Fueling Framework to expert tips, multi-sport athlete content, and fan festival highlights — delivered to your inbox as it goes live.

Experts Content Zone

Experts that anchor our science

Behind every great performance is a system built on trust, science and consistency. From elite teams and high-performance training centers to registered dietitians, performance experts and Herbalife's own science and nutrition leaders, Herbalife partners with the best to design and deliver credible, repeatable fueling systems. These partnerships transform elite environments into real-world proof — strengthening performance outcomes, advancing education, and setting the standard for performance nutrition leadership.

Explore mini series
Dr Krissy Ladner

Dr Krissy Ladner

Herbalife Director, Sports Performance & Nutrition Education

Education Science Action
  • Pre Match Fueling
  • Timing Your Fuel
Experts Team
Our Athletes

Elite performance, powered by Herbalife

The highest level of performance starts with how you fuel. Across 120+ athlete, team and sport partnerships worldwide, our athletes train, compete and recover under the most demanding conditions in sport. Through science-backed nutrition and personalized support, Herbalife helps power their performance — providing real-world proof that preparation, discipline and fueling make the difference when it matters most. Check the stories on the right and some recommended products below!

Herbalife24® Sports Nutrition

How will you fuel your day?

Rigorously tested, NSF Certified for Sport®, and co-developed with world-class athletes. The Herbalife24 line powers all levels of athletes.

Shop Herbalife24
Herbalife24 Prepare Herbalife24 Prepare lifted
Pre-Activity

Prepare

Prepare supports healthy bloodflow and nutrient delivery to muscles during exercise. A blend of nitric oxide, creatine, and caffeine.

CR7 Drive CR7 Drive lifted
During Activity

CR7 Drive

Electrolyte sport drink co-created with Ronaldo. Hydration as strategy, not reaction.

Rebuild Strength Rebuild Strength lifted
Post-Activity

Rebuild Strength

24g protein with whey and casein, to help rebuild fatigued muscle over a multi-hour period.

Our Community

Fueling Global Communities

Across more than 90 countries, we’re working to fuel a global movement—empowering communities with the nutrition, support, and opportunity to thrive. Discover how this mission comes to life—click any image to experience their story and watch their journey.