Blake Mallen

Blake Mallen is a visionary entrepreneur and strategic leader with a passion for innovation, community and purpose-driven growth. As Herbalife’s chief strategy officer and president of Pro2col, he works alongside senior leadership to expand the company’s global health and wellness platform and spearhead strategic initiatives across international markets.

Blake brings more than two decades of experience building mission-led businesses and disruptive consumer brands. He’s the co-founder of Pro2col LLC and previously served as president of Pruvit, where he helped shape a new category in health and wellness. Earlier in his career, Blake co-founded and led one of the direct selling industry’s most recognized weight-loss companies – introducing the widely adopted “Challenge” marketing model and driving over $2 billion in cumulative product sales. 

A recognized thought leader in entrepreneurship and direct selling, Blake has mentored and inspired hundreds of thousands of self-starters through his companies, global speaking events and digital platforms. He is a sought-after keynote speaker and hosts the “SHIFT” podcast in collaboration with Direct Selling News. His TED Talk, “Shift the Script,” has been viewed over one million times.

As a values-driven executive, Blake is committed to advancing entrepreneurship, personal wellness and conscious leadership in everything he does.